So, there is a restaurant nearby that serves hamburgers, really yummy hamburgers in fact. I enjoy their food, but each time I have gone in and been perusing their menu board I have a strong reaction to an option of a “Girlie”-sized burger. The “Girlie” size is apparently a smaller hamburger, about half the size of the other burgers and sold at half the price.
Allow me to share with you the thoughts that have raced through my mind, in no particular order:
- What if I, a woman, am hungry and in the mood for a “regular” hamburger? Am I now manly because I don’t order the “Girlie” size?
- Has a man EVER ordered that?
- Is a man somehow less masculine for wanting a smaller hamburger? I mean God forbid the guy just isn’t that hungry!
- Am I the only woman that feels obligated to order “Girlie” size?
- Why can't they just call it the “half” size?
Does this bother you? It should!! As a society these types of messages are damaging. The message I get from it is ‘women should eat less, and men that eat less are less manly’. I am having trouble thinking of an opposing and rational explanation the company could possibly have. It’s time to stand up and notice the ways that subtle sexism is woven into our society and the long-term and dangerous affects it has on us all.